Every culture has its popular myths: Bigfoot, the abominable snowman… the list goes on. Here are a few myths from retail culture that we uncovered in our recent 2017 Retail Trends Report.

The media has painted millennials as killers of many things — whether it’s napkins, diamonds or bars of soap. And if you pay attention to any of these headlines, you might view the generation as a group of ruthless avocado toast fiends who aren’t interested in any of the traditional products or marketing tactics that have worked for other generations.

The two are similar in many ways and related because both are focused on connecting with the customer. The how and why of the connection with the customer can vary fairly substantially, however, and I believe that is where opportunity lies for a CMO with a CX-centric mindset.

The Australian Tax Office (ATO) has warned business owners and individuals against “unreasonable” tax claims around laundry deductions this tax time, after a car detailer claimed over $40,000 in laundry expenses over two years. Continuing its crackdown on taxpayers claiming an array of “standard” deductions come tax time, the ATO has issued a warning to Australians today, specifying that it would be focusing on work-related clothing and laundry expenses come July 1, thanks to tax claims in the area having increased 20% over the past five years.